The second instalment of Gill Newsome's Dreamforce blog, Gill provides a fitting summary of the recent Dreamforce conference which took place in San Francisco in September.
Downtown San Francisco, a vibrant and amazing place, was recently taken over by the entire Salesforce team with a herculean display of impressive logistics, managing 171,000 attendees, with a further ten million people joining online and one naked man walking down fourth street midday. There was so much to experience, learn and comprehend over four spectacular days.
Mark Benioff’s opening keynote focused heavily on the fourth Industrial revolution, specifically on how AI is leading the way. This message was common in most of the sessions I attended. The rest of the keynote echoed Salesforce’s famous philanthropy and equality and urging everyone to participate. You can watch Marc’s inspirational keynote on the Salesforce website.
As a Salesforce active user, Salesforce Einstein Voice was an exciting unveiling. This gives users conversational CRM. In other words, Einstein Voice allows users to direct their CRMs with their voice and initiate tasks, like notes dictation and chatbot creation, increasing productivity by delegating tasks. Perfect for any mobile workforce. I will have no excuse for not updating my forecast now!
The Integration Cloud, Salesforce Customer 360, was one of the biggest product announcements and driven by the need to provide a complete single view of complex customer data across multiple channels. Customer 360 assigns a unique ID to each person, so it can stitch together multiple records of that person across different systems making the customer the nucleus of all data activities.
There will be pre-built packages available for service, commerce and Marketing Cloud, making it easy to get started out of the box. Customer 360 will source the data records across your products and present a full single view of the customer. This solution powered by Mulesoft, will be a catalyst for organisations to upgrade their aging static silo data systems. General availability will be from 2019.
There was a formal announcement for the new strategic partnership with Apple, and Salesforce is being granted access to the power of Siri with the ability to build and deploy iOS apps on the Lightning Platform. There were lots of other exciting product enhancements and insight into Salesforce’s winter 2018 updates, unfortunately far too many to mention in this blog alone.
One of my most favourite areas was the Kid’s Coding Camp. I had the opportunity to review some of their ideas and inventions. It’s truly remarkable how the next generation are using Salesforce technology for innovation in industry, education and philanthropy. Dreamforce 2019 is already well into the planning stages with Salesforce and the Capita Salesforce team hope to contribute our partner services and presence at next year’s event.