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The top three business benefits of creating a user-centric culture

Reading time: 5 minutes

It’s no secret that corporate IT has not typically been seen as the most user-centric aspect of an organisation; clunky devices, inefficient workflows, and restrictive policies are familiar to many of today’s workers. However, as younger generations that have grown up surrounded by technology enter the workforce, they are bringing with them new expectations of how the technologies they use at work can be shaped around them.

CIOs are aware of this changing dynamic, with the research finding the overwhelming majority (93 per cent) of organisations say younger employees are driving demand for more flexible technology and ways of working. This includes things like a Bring Your Own Device (BYOD) policy, enabling remote and mobile working, and even contributing to environmental sustainability. However, for many organisations, building this kind of agile workspace is fraught with challenges, and 88 per cent of organisations also admitted that dated capex budgeting models were making it more difficult for them to create agile workspaces. Despite these difficulties, pivoting to a user-centric culture can deliver numerous business benefits – here are the top three:

1. A happier, more satisfied workforce

A user-centric workspace which puts employees first improves their productivity and efficiency. It even makes the organisation a more attractive place to work – with 91 per cent of CIOs stating the IT user experience is important in attracting and retaining new talent.

2. A more competitive business

User-centricity is fundamental to organisations’ ability to compete. Moving away from a traditional workspace enables companies to roll-out new services quickly. With 84 per cent of CIOs stating an inability to quickly roll-out new services to their workforce impacts their ability to stay ahead of the competition, this is a key driver of user-centricity.

3. A greener, more sustainable workplace

By minimising reliance on physical offices and presenteeism, businesses can shrink not only their overheads but also their impact on the environment by reducing e-waste and the number of business miles travelled. A significant consideration when three quarters (76 per cent) of organisations now include IT when setting or achieving CSR policy goals.

The workspace is no longer just a place to go for work, but it directly affects productivity, mobility, premises strategy, and the recruitment and retention of staff. There is also a growing awareness that user-centric ways of working play an important role in meeting business targets.


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